Branding Questionnaire
Let us capture your vision and values
so we can help you build a vibrant brand identity.
Start
 
What is your first name? *

 
Hi {{answer_6521165}},

Thank you for taking this questionnaire.

Your answers will help us build a great brand for you. One that is strong and memorable in your customers' minds. One that defines clearly what you are, what you stand for, and what makes you different.

Let's get started!

 
About Your Business

 
What are the key points in the history of your business?

Tell us how it all started.
 
Who are your main competitors? *

If they have websites, include their URLs.
 
{{answer_6521165}}, what is the single most important thing that sets your business apart from the competition? *

Tell us about your unique competitive advantage and the proof points that attest your value claims.
 
About your brand

 
What are you branding, {{answer_6521165}}? *




 
What is your brand name, if you have one? *

Please include exact/desired wording (uppercase/lowercase, etc...)
 
Is there an idea or specific story behind your brand name? *

Where did it come from?
 
Where can we find your website, if you have one?

 
What is your brand mission? *

Let us know about your brand values and what you want your brand to ultimately be and do.
 
About your target market

 
{{answer_6521165}}, are your target customers male or female? *




 
How old are your target customers? *


 
How will they find and learn about your brand? *









 
Which of the following marketing inputs is most likely to influence your customers' buying decision? *





 
What else can you tell us about your customers, {{answer_6521165}}? *

Briefly describe their values, decision-making process and, if you already have a brand, how they currently perceive it.
 
About This Project

 
The following questions are to help me get a sense of  where you would like to go.

Feel free to skip any or all of them if you see that none of the options shown work for your brand.
 
Which of the following designs would suit your brand the best?





 
Logos you like and why

please insert links and brief explanation
 
Logos you dislike and why

please insert links and brief explanation
 
Desired colors *

 
Colors to avoid

 
And if you had to choose one of these fonts for your brand, which would you choose?





 
What is your budget range for this project, {{answer_6521165}}? *


 
Which services are you most interested in? *




 
Project deadline *


 
What are your objectives and expectations for this project? *

Make sure to specify your deliverable requirements and deadlines, as well as any particular design standards or constraints you would like us to take into account.
 
About You

 
{{answer_6521165}}, what is your last name? *

 
Could we grab your phone number?

 
Do you have extra information, comments or requests you would like me to consider? *

Thank you for your time, {{answer_6521165}}.
We will be in touch shortly.
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